It is said that you should recite this powerful ancient sanskrit mantra 108 times everyday, for at least 40 days to see its impact. For a noticeable level of mantra siddhi (power of the mantra), you need to repeat the mantra 125,000 times (purascharna), the equivalent of 1,250 rounds of a mala.
Hindus believe the mantra is beneficial for mental, emotional, and physical health and consider it a moksha mantra which bestows longevity and immortality.
It is chanted while smearing vibhuti over various parts of the body and utilised in japa (mantra repetition) or homa (religious offering ceremony).